ABOUT BE THE ENVY
Every woman deserves to look and feel her best.
MEET THE FOUNDER
Yolanda Halston
Yolanda Halston's passion for fashion and beauty products has propelled her to a successful career as a professional makeup artist, where she pioneered the "aerobrushing" trend in the beauty industry. With over 30 years of experience, Yolanda has worked on editorial shoots and magazine covers for renowned publications such as In Style, Glamour, Vogue, and Cosmopolitan Her extensive work with celebrities and in film and television has provided her with an exceptional understanding of skin care, revealing what works and the limitations of available makeup products. This expertise inspired her to develop a prestigious line of patented Aerobrush makeup, a new category in beauty.
Renowned for her ability to create stunning, natural-looking skin, Yolanda ensures products deliver magazine cover-quality finishes and flawless red-carpet complexions. Her keen beauty insights have led to features on the Today Show, Good Morning America, and various national morning shows, as well as every major fashion and beauty magazine worldwide. Good Housekeeping recognized her technology as one of 11 products that have transformed our lives in the past 80 years, alongside icons like Chanel No. 5, Great Lash Mascara, and Johnson & Johnson Baby Lotion.
Celebrated by the International Business Awards as the Best New Product of the Year, Now, Yolanda introduces her latest innovation, lip print. This patent-pending product features a vegan, food-grade edible ink formula, allowing for the creation of shades in every Pantone color, standing out as a distinct category creator in the lip stain market.
OUR VISION
At BE THE ENVY, we believe every woman deserves to look and feel her best. Our commitment to innovation, quality, and empowerment ensures that our products deliver effortless, professional-grade beauty every time.
Discover must-have products that elevate your beauty routine, creating a flawless finish every time.
