Reviving Hollywood Glamour Celebrating Makeup Artistry Innovation

In an era where digital media constantly evolves, One Media embarks on a groundbreaking project with "Be The Envy," a campaign for BE THE ENVY cosmetics that pays homage to the Golden Age of Hollywood.

The creator of the production, Mark Lacey of One Media, stated, “Our objective was to celebrate the strength, femininity, and timeless glamour of women who defined epoch of cinematic history, and through this project, illustrate how artificial intelligence can be harnessed ethically as a creative tool to enhance modern filmmaking.”

Features Yolanda Halston: Hollywood Makeup Artist and Innovator of Award-Winning Foundation

To highlight makeup artistry, the campaign showcases Yolanda Halston, a visionary founder of BE THE ENVY cosmetics and a renowned Hollywood makeup artist whose products have been used in thousands of movies, TV shows, and fashion shoots. Her expertise has shaped the innovative formulas of BE THE ENVY, making luxury and performance accessible to everyone.

Ethical Use of AI in Creativity:
Embracing the Golden Age: Reviving Hollywood Glamour Through Ethical AI in Filmmaking to Celebrate Makeup Artistry InnovationThe AI models were trained with consensual data, ensuring that the vibrant legacy of classic cinema's artistry and glamour is honored. Mr. Lacey’s team also used 3D animation software such as Unreal Engine to recreate the set pieces where the AI model characters generated, were composed into the scenes, and lip-synced to the original music scores, composed by Mr. Lacey. This collaboration between AI and human creativity produced visuals, sounds, and narratives that reinterpret the past while remaining accessible and relevant to today's audiences.

Reviving the Golden Era:

"Be The Envy" is a nostalgic reflection on the early days of cinema, an age when the silver screen was a canvas of innovation—best known for celluloid film and the advent of "talkies," where dreams were woven into the fabric of culture. The campaign resurrects the essence of this illustrious period by blending the latest technology with classic aesthetics, allowing a new generation to be inspired by the elegance and sophistication of Hollywood's prime.

Merging Past  With  The Present Introducing Vivian Bixbey:

At the heart of this venture is the creation of a musical film featuring our virtual starlet, Vivian Bixbey. Vivian embodies the aspirational qualities of iconic figures like Marilyn Monroe and Rita Hayworth. Her character is designed to captivate audiences with her presence and stunning artistry—a testament to the timeless allure of the Golden Age. By employing AI, Vivian is not just an artistic homage but a testament to the new possibilities technology brings to creative storytelling.

To merge the past with the present, the musical number was built around a memory where Vivian attributes her flawless skin to her best-kept secret—her makeup artist bestie and Halston’s line of NV Airmist Foundation with its innovative airbrush application.

Yolanda’s portfolio of work includes editorial shoots and covers for InStyle, Glamour, Vogue, and Cosmopolitan, to name a few. Her celebrity session work and her experience on film and television sets as a makeup artist helped her develop a vast knowledge of skin and the limitations that existing makeup products often have. This understanding led to Yolanda developing a prestigious line of patented Aerobrush makeup, a category creator.

A Celebration of Women’s Beauty and a Bygone Era:
"Be The Envy" is more than a project; it is a celebration of an era where beauty and film reached unparalleled heights. It acknowledges the unsung heroes behind the scenes—the makeup artists, costume designers, and musicians—who contributed to the unforgettable images of Hollywood's icons.

Lacey added, “It was perfectly fitting that our project could highlight an innovative woman in makeup artistry, Hollywood makeup artist Yolanda Halston, whose award-winning NV® collection featuring her Areobrushtechnology. “

NV Collection was Named Best New Product of the Year by the International Business Awards, recognized by Good Housekeeping as one of 11 products that have changed our lives in the last 80 years, alongside Chanel No. 5, Great Lash Mascara, and Johnson and Johnson Baby Lotion.

Our campaign hopes to inspire future creators to explore uncharted territories of artistic expression with AI, not as a tool of replacement but as a bridge to unearth forgotten treasures while maintaining human integrity and vision.

This project not only showcases how AI can extend the boundaries of what is possible in filmmaking but also revives the golden glamour, making it a tangible experience for modern audiences. Through creativity and technology, past and present coexist, allowing us to craft a future rich with the elegance of yesterday.

You can watch the entire musical short at the Be The Envy website and download the music from the big band era tracks, including "After All These Years," for free. “Be The Envy” features actual studio musicians performing vocals to Mark Lacey's composed numbers.